Role: Creative Direction & Design
Team: Josh Kaplan, Amy Lombard, Kealan Shilling
A next-gen plant-based foods company with the mission to accelerate the world's transition to sustainable nutrition.

I helped transform Simulates mission into a distinct brand and visual language that starkly sets itself apart from conventional food brands.
Brand Positioning, Brand Identity & Guidelines, Packaging System, Visual Language, Campaigns, and Brand Imagery.